ABOUT OUR PROCESS
We believe the logo design process should sharpen, clarify, and ignite your sense of purpose.
Our generation is one that is both blessed with a more comprehensive awareness of our interconnectedness and cursed with the awareness of how much cleaning up there is to do.
Therefore it follows that as we create or join companies, we’re doing so while considering questions we hadn’t been asking before: “What do I want to contribute to the world?”, “What am I uniquely suited to provide?”, “What is it that moves me to take on all this work?”
Shapes With Soul came together as I noticed in my design career that logo design was easier, more fun, more fulfilling, and more valuable as my clients became more clear on their values. My design process, therefore, doesn’t begin until after my clients and I establish a mutual language of values, intentions, and stories.
ABOUT OUR LOGOS
We strive to fulfill three key qualities when designing our logos:
Performance
No matter how beautiful a mark is, its beauty is irrelevant if it wasn’t designed with the all the environments of your company’s brand touchpoints in mind. Will the logo work on dark colors? Over images? In a single color? Inside a thin, vertical space?
Our logos are designed for all-terrain performance.
Resonance
No matter how professional a logo feels, its form is counterproductive if it stirs distracting references in yourself, your team, and the people your company serves. We believe your logo should serve as a well-calibrated totem; a mantra contained inside a visual mark; a north star to your vision.
Charge
We believe that beauty creates energy. A fresh hair cut changes how it feels to enter a meeting. A clean desk changes your focus and sense of motivation. Your logo should make you feel like you’re on top of your shit.
We believe beautifully-designed logos become sustainable energy sources. Our mission is to make logos that make our clients feel absolutely hyped about their company.